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Research papers

Developing a marketing and advertising stance for an insurance company in the Nineteen Eighties

This paper describes the work which has been carried out by Norwich Union Insurance, a successful long- established insurance company, and its advertising agency, Harrison McCann, in evolving an advertising and communications strategy for the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Kathy D. Meek
June 15, 1982
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Citation

Meek, K. D. (1982a, June 15). Developing a marketing and advertising stance for an insurance company in the Nineteen Eighties. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/developing-a-marketing-and-advertising-stance-for-an-insurance-company-in-the-nineteen-eighties